Researchers in a new study appearing in the Journal of Housing Research investigated whether an agent’s looks could influence buyers’ overall impression of online property listings. About 1,500 home buyers took an online audiovisual tour of a typically priced home in their area hosted by one of eight agents varying in gender, attractiveness, and pathos—or how they enhance “the verbal description of the property with superlatives,” the
With steady job growth, mortgage rates near record lows, and escalating rental costs nationwide, the market is favorable for first-time home buyers—yet their share of overall purchase activity this year is approaching a 36-year low, according to the National Association of REALTORS®’ 2017 Profile of Home Buyers and Sellers. First-time buyers accounted for 34 percent of home sales this year, the fourth lowest share since 1981. It’s not bec
Complacency is the enemy of progressKey Takeaways Even experienced pros take themselves, their clients and their databases for granted. These mistakes are costly to one’s career.No matter how long you’ve been in the real estate business, we all fall into old habits and similar routines at some point. As a 20-year real estate veteran, I’ve seen a lot of mistakes made, even by the most seasoned real estate agents. Here are five of my favorit
The investigation into the cause of death is ongoingThe Chapel Hill police department released chilling news regarding two dead bodies found in a home by a Realtor on October 12.The police believe the son, Eric Dana Gibson, killed his mother, Margaret Montgomery Gibson. The investigation is ongoing. No information has been released about cause of death or motive. According to early reports, there were no visible signs of forced entry.“The c
Top agent tips and tricks for owning Instagram, Facebook and SnapchatWhether you’re browsing Instagram, Facebook or Snapchat, you can find everyone from real estate agents to mortgage companies taking advantage of these platforms to increase brand awareness, lead generation, sales and much more.But what are the best practices for using these platforms for marketing and networking — and when does social outreach go too far?To keep up with pl
5 tips for being an efficient, on-the-go agentIf you’re in the industry, you already know that real estate agents and brokers spend more time in their cars than anywhere else. We eat in our cars, we take calls in our cars (safely, of course), we hold meetings in our cars, you get the picture.So when it comes to maximizing the success of your personal real estate business, why don’t we focus more on convenience and on-the-go solutions for ag
Tom Ferry: the main pitfalls that drive the huge failure rate among agentsImagine if a deadly disease hit earth causing a mortality rate even remotely near the failure rate of real estate agents — people would live in complete, utter panic.The failure rate in real estate is high — extremely high. Many people who were in your real estate class are unlikely to be in the business five years from now. While that sounds alarming, it’s your livel
'My Agent' feature changes display rules for buyer's agents who make lead connectionsZillow Group announced several new updates to its Premier Agent app that will become available in 2018, the biggest of which is a feature called My Agent that aims to allow real estate pros to more easily build relationships with buyer leads from Zillow and Trulia.“Once buyers connect with you through Zillow Group and continue to visit our sites and apps to b
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