Whether you’re nurturing leads with newsletters or sending property alerts, email is a powerful marketing tool allowing real estate professionals to position themselves as a leading resource for their clients. To help maximize your email ROI, Matt Murphy, founder of lead technology and CRM company Chime Technologies, has compiled a list of three email marketing tips.Position yourself as a thought leader with newsletters. Real estate practition
Millennials tend to shy away from tracking their finances, but that’s not stopping many who have become homeowners from socking away money for a rainy day. Varo Money, Inc., a banking app directed toward millennials who utilize “hands-off” budgeting, recently surveyed 287 creditworthy millennials on their financial aspirations, their use of credit, and their everyday routines with money.Forty-one percent of millennials with an income over $
Buyers eyeing newly constructed homes may need to brace for building delays and higher prices due to an ongoing labor shortage. About two-thirds of homebuilding contractors say they’re struggling to finish projects on time because of the labor shortage, according to a new survey sponsored by USG Corp. and the U.S. Chamber of Commerce. More than one-third say they sometimes have to turn projects down.“Basically, they’re just making people wo
Homeowners doing renovations can develop feuds with their neighbors if they’re not cognizant of how work on the project affects the rest of the neighborhood. After all, one homeowner’s upgrade could be another’s downgrade. Realtor.com® recently ticked off common home improvement spats.Additions that block views. Large additions that block views or cast shadows onto a neighboring lot are the most common sources of neighbor disputes involvi
Which housing markets boast the highest percentage of millennial homeowners? ABODO, an apartment listing company, recently analyzed 100 of the largest metros and found that these cities have the largest share of millennial homeownership. Ogden-Clearfield, Utah: 51% Grand Rapids-Wyoming, Mich.: 45.3% Des Moines-West Des Moines, Iowa: 43.6% McAllen-Edinburg-Mission, Texas: 43.3% Minneapolis-St. Paul-Bloomington, Minnesota-Wis.: 42.4% Scranton-Wilke
The number of apartment dwellers nationwide is nearing a record, as 95 percent of units are now occupied, according to rental data from RealPage, a real estate analytics firm. “Solid job formation, continued limited loss of renters to home purchase, and widespread availability of appealing new apartments” are continuing to boost rental demand, says RealPage CEO Greg Willett.But supply isn’t keeping up with demand: 86,431 units were added na
Buyers need to reserve the equivalent of about 2 percent to 5 percent of a home’s purchase price for closing costs, such as appraisal, lender, and title fees. But that’s only a portion of extra homeownership expenses.Nearly half of home shoppers say they faced more than $2,000 in unexpected charges during the homebuying process, according to a survey by TD Bank. Ten percent spent at least $5,000 more than they originally expected. So make s
Frustrated buyers may have better luck seeking out ugly ducklingsKey Takeaways Fueled by low rates and rising incomes, demand remains strong enough to keep supply critically low. Soaring prices in May are changing the face of affordability across the nation, putting homeownership beyond the reach of thousands of first-time buyers.When an irresistible force like housing demand confronts an implacable barrier like ever-tightening inventory shortage
Sales has many differences. Whether it's selling different products to different industries that have different types of customers and different types of processes. There are often a lot of variables that change in each sales role out there. It can be hard comparing someone selling used cars for example to someone selling property, or comparing someone selling insurance to someone selling corporate software.That being said, there are principles o
First things first: Great camerawork can’t save a product video that’s poorly thought out.Before you shoot any videos for your business, make sure you’ve answered the important questions: Why are we making a video? Where will we show it? Who will watch it? What do we want customers to do after they watch it?Those are just a few of the important questions you need to answer before you begin. But once you’ve done that, there are some tricks
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