Gary Gold says “being in play” — having ongoing conversations — with
leads is how you become their designated agent.
If you’ve already started a dialogue with someone looking for a house, you’ll be the first one they call when they’re ready to move forward.
But if you go MIA for several days, they’ll find another
agent.
It’s important to “be in play” with as many leads as possible. Always stay engaged with your book of leads via text, email, phone or
social media if you want to be the only agent they call.
Source: inman.com
