Lay the groundwork for many years to comeKey Takeaways Gen Zers make up the largest generation, and they’re graduating college now. Learning their values and how to communicate best will increase your chances of doing business with them in the future.Generation Z, also known as the iGeneration, is even larger than Gen Y. Born after 1995, the oldest members are just beginning to enter the real estate market and will fundamentally transform how
Whether you’re nurturing leads with newsletters or sending property alerts, email is a powerful marketing tool allowing real estate professionals to position themselves as a leading resource for their clients. To help maximize your email ROI, Matt Murphy, founder of lead technology and CRM company Chime Technologies, has compiled a list of three email marketing tips.Position yourself as a thought leader with newsletters. Real estate practition
Sales has many differences. Whether it's selling different products to different industries that have different types of customers and different types of processes. There are often a lot of variables that change in each sales role out there. It can be hard comparing someone selling used cars for example to someone selling property, or comparing someone selling insurance to someone selling corporate software.That being said, there are principles o
First things first: Great camerawork can’t save a product video that’s poorly thought out.Before you shoot any videos for your business, make sure you’ve answered the important questions: Why are we making a video? Where will we show it? Who will watch it? What do we want customers to do after they watch it?Those are just a few of the important questions you need to answer before you begin. But once you’ve done that, there are some tricks
Surviving in business is hard.We all want to thrive, but sometimes it feels like survival is the best we can hope for.In one of my favourite episodes of The West Wing, Sam Seaborn (played by Rob Lowe) is explaining to a White House colleague how he gets about thirty minutes of good work done each day and spends the rest of it just trying to keep up. I work for a very big company and I often know how that feels.We all find ourselves trying to
Agents, are you prepared to handle this new demographic?Key Takeaways Divorce rates are rising nationally for older couples, which means agents should be prepared to handle this group as they sell the property they shared and buy new, separate property. Agents should be sensitive to the challenges faced by former spouses who have not been active in the workforce.If you’re no longer in love with your spouse, you both are toward the end of your c
The easy way is hardly ever the best path to serve clientsKey Takeaways Adopt a global mindset about luxury real estate, use out-of-the-box thinking, and pay attention to the small details.The luxury real estate industry is a business like no other, and high-end clients have unique requirements. Luxury real estate agents must learn to interact successfully with their luxury buyers and sellers. As such, here are eight truths about the luxury clien
Santiago Arana is a top producer for good reason -- his connectionsSantiago Arana, a top real estate agent in Los Angeles, has found that partnering with the right people can reap rewards — and listings.He’s currently representing two listings that he clinched by virtue of his team-up attitude, one in San Clemente, California, and one new construction offering that he masterminded on Tigertail Road in Los Angeles — and he landed both listin
You can rock a new farm area quickly -- prepare to amazeKey Takeaways Get your mind right, get your time committed, hit it hard, and be super consistent with all sorts of authentic enthusiasm and hard work.So you’re just getting started in real estate and wondering how to gain traction in a particular area? Here are 13 pointers to help you do it faster, cheaper — and come across as a pro.1. Get into the right mindset Believe that you
The Senate plans to vote on the bill this week; here's what's insideKey Takeaways If you buy your insurance on the state or federal exchanges or are covered by Medicaid, you might be losing a tax credit or Medicaid coverage under the BCRA. If you were enrolling in a health care plan only when you needed it, you'll have to start waiting six months before your coverage kicks in. States would be allowed to decide what "essential benefits" are; this
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